| 作者 |
| 伊辉春 |
| 丛书名 |
| 出版社 |
| 电子工业出版社 |
| ISBN |
| 9787121394935 |
| 简要 |
| 简介 |
| 内容简介书籍教材书店 本书依据外贸企业的真实案例,按照工作手册式教材的编写要求设计教学内容和形式:从内容上讲,不仅设计了10 种常见的外贸英语电子邮件生成器(Part A,写信人只要按照自己的需求进行选择,即可生成所需要的外贸英语电子邮件),而且按照国际贸易业务活动流程设计了11 个教学单元(Part B,包括简介、建立外贸关系、询价与报价、报盘与还盘、订单、信用证、支付、包装、装运、保险、投诉与索赔);从形式上讲,以“案例”为中心,循序渐进地安排了“学习目标”“专用语句”“写作指导”“术语与句型”“模拟套写”“实训写作”模块,同时以二维码的形式提供实用的“参考语句”和“知识链接”。 |
| 目录 |
| Part A Business E-mail Generator I.Making An Enquiry(询价) 2 II.Making An Offer(报盘) 6 III.Declining to Make an Offer(谢绝报盘) 12 IV.Making a Counter-Offer(还盘) 15 V.Placing an Order(下订单) 19 VI.Confirming An Order(确认订单) 23 VII.Sending a Dispatch Note(发货通知) 29 VIII.Acknowledging Receipt(进口商确认收货) 31 IX.Sending Invoice(发送发票) 33 X.Requesting Overdue Payment(催款) 36 Part B International Business E-mail Communication Unit 1 Introduction(简介) 40 Section I. Learning Objectives(学习目标) 40 Section II. International Business Correspondence(外贸书面通信方式) 40 Section III. Business Correspondence Writing(信函的撰写) 45 Section IV. Practice Writing(实训写作) 46 Unit 2 Establishing Business Relations(建立外贸关系) 48 Section I. Learning Objectives(学习目标) 48 Section II. Sentences for Special Purposes(专用语句) 48 Section III. Case Study(案例) 49 Section IV. Writing Directions(写作指导) 58 Section V. Terms and Sentence Frames(术语与句型) 60 Section VI. Follow and Complete(模拟套写) 65 Section VII. Practice Writing(实训写作) 66 Section VIII. Linkage(知识链接) 68 Unit 3 Inquiry and Reply(询价与报价) 69 Section I. Learning Objectives(学习目标) 69 Section II. Sentences for Special Purposes(专用语句) 69 Section III. Case Study(案例) 70 Section IV. Writing Directions(写作指导) 75 Section V. Terms and Sentence Frames(术语与句型) 76 Section VI. Follow and Complete(模拟套写) 79 Section VII. Practice Writing(实训写作) 80 Section VIII. Linkage(知识链接) 83 Unit 4 Offer and Counteroffer(报盘与还盘) 84 Section I. Learning Objectives(学习目标) 84 Section II. Sentences for Special Purposes(专用语句) 84 Section III. Case Study(案例) 85 Section IV. Writing Directions(写作指导) 92 Section V. Terms and Sentence Frames(术语与句型) 93 Section VI. Follow and Complete(模拟套写) 97 Section VII. Practice Writing(实训写作) 100 Section VIII. Linkage(知识链接) 102 Unit 5 Order(订单) 103 Section I. Learning Objectives(学习目标) 103 Section II. Sentences for Special Purposes(专用语句) 103 Section III. Case Study(案例) 104 Section IV. Writing Directions(写作指导) 112 Section V. Terms and Sentence Frames(术语与句型) 113 Section VI. Follow and Complete(模拟套写) 115 Section VII. Practice Writing(实训写作) 118 Section VIII. Linkage(知识链接) 120 Unit 6 Letter of Credit(信用证) 121 Section I. Learning Objectives(学习目标) 121 Section II. Sentences for Special Purposes(专用语句) 121 Section III. Case Study(案例) 123 Section IV. Writing Directions(写作指导) 131 Section V. Terms and Sentence Frames(术语与句型) 132 Section VI. Follow and Complete(模拟套写) 134 Section VII. Practice Writing(实训写作) 137 Section VIII. Linkage(知识链接) 139 Unit 7 Payment(支付) 140 Section I. Learning Objectives(学习目标) 140 Section II. Sentences for Special Purposes(专用语句) 140 Section III. Case Study(案例) 141 Section IV. Writing Directions(写作指导) 149 Section V. Terms and Sentence Frames(术语与句型) 150 Section VI. Follow and Complete(模拟套写) 152 Section VII. Practice Writing(实训写作) 154 Section VIII. Linkage(知识链接) 156 Unit 8 Packing(包装) 157 Section I. Learning Objectives(学习目标) 157 Section II. Sentences for Special Purposes(专用语句) 157 Section III. Case Study(案例) 158 Section IV. Writing Directions(写作指导) 165 Section V. Terms and Sentence Frames(术语与句型) 166 Section VI. Follow and Complete(模拟套写) 169 Section VII. Practice Writing(实训写作) 170 Section VIII. Linkage(知识链接) 172 Unit 9 Shipment(装运) 173 Section I. Learning Objectives(学习目标) 173 Section II. Sentences for Special Purposes(专用语句) 173 Section III. Case Study(案例) 175 Section IV. Writing Directions(写作指导) 182 Section V. Terms and Sentence Frames(术语与句型) 183 Section VI. Follow and Complete(模拟套写) 186 Section VII. Practice Writing(实训写作) 189 Section VIII. Linkage(知识链接) 191 Unit 10 Insurance(保险) 192 Section I. Learning Objectives(学习目标) 192 Section II. Sentences for Special Purposes(专用语句) 192 Section III. Case Study(案例) 193 Section IV. Writing Directions(写作指导) 200 Section V. Terms and Sentence Frames(术语与句型) 200 Section VI. Follow and Complete(模拟套写) 203 Section VII. Practice Writing(实训写作) 205 Section VIII. Linkage(知识链接) 208 Unit 11 Complaints and Claims(投诉与索赔) 209 Section I. Learning Objectives(学习目标) 209 Section II. Sentences for Special Purposes(专用语句) 209 Section III. Case Study(案例) 211 Section IV. Writing Directions(写作指导) 216 Section V. Terms and Sentence Frames(术语与句型) 218 Section VI. Follow and Complete(模拟套写) 220 Section VII. Practice Writing(实训写作) 221 Section VIII. Linkage(知识链接) 224 参考文献 225 |