旅游英语
| 作者 |
| 赵海湖 王宁 黄晓云 陈杨 吕倩 李艳丽 刘志霞 |
| 丛书名 |
| 21世纪应用型精品规划教材旅游管理专业 |
| 出版社 |
| 清华大学出版社 |
| ISBN |
| 9787302549604 |
| 简要 |
| 简介 |
| 内容简介 《旅游英语》把旅游行业知识和英语语言运用技能作为学习目标，将英语语言技能的学习融合到旅游行业新兴话题中进行编写。《旅游英语》内容按照从整体到局部的原则，分为旅游服务、酒店行业、旅游景区、会展服务和中国传统文化5个模块12个单元，内容涵盖旅游行业、旅行社、酒店行业、“互联网+旅游”、邮轮业、旅游景区、会展业和“一带一路”旅游文化等知识。 同时，《旅游英语》在内容编排上以企业的需求和高职高专学生为目标对象。此外，在国家“一带一路”倡议背景下，广州作为海上丝绸之路的起点，故而《旅游英语》又结合了地方旅游特色以及“一带一路”沿线的旅游文化，使得书中内容能够与时俱进，更符合为培养地方经济服务的旅游英语人才之所需。 |
| 目录 |
| 21世纪应用型精品规划教材 旅游管理专业旅游英语 目 录 Module One Travel Services 1 Unit 1 Tourism and Tourism Industry 3 Passage A Tourism Industry 4 Passage B Tourism in China 8 Writing: Resume简历 13 Supplementary Reading 16 Unit 2 Travel Agency 19 Passage A Travel Agency 20 Passage B Tour Guide 25 Writing: Welcome Speech欢迎词 30 Supplementary Reading 32 Unit 3 Online Travel Service 35 Passage A Booming Time for Online Travel Services 36 Passage B How is Technology Transforming Chinese Tourism 41 Writing: Visa Application and Invitation签证的申请与邀请 47 Supplementary Reading 54 Module Two Hospitality 57 Unit 4 Hospitality Industry 59 Passage A The Hospitality Industry 60 Passage B Club Med 65 Writing: Reservation Letter预订信 69 Supplementary Reading 72 Unit 5 Food and Beverage Services 75 Passage A Chinese Cuisine 76 Passage B Western Cuisine 82 Writing: Menu菜单 87 Supplementary Reading 90 Module Three Tourist Attractions 93 Unit 6 Tourism Product 95 Passage A Types of Tourism 96 Passage B Customized Tour 101 Writing: Tourism Advertisement and Brochure旅游广告与 宣传册 107 Supplementary Reading 109 Unit 7 Tourist Attractions 112 Passage A World Heritage 113 Passage B Mount Huangshan 118 Writing: Tour Commentary 导游词 123 Supplementary Reading 126 Unit 8 Cruising 128 Passage A An Introduction of Cruising 129 Passage B Carnival Cruise 134 Writing: Tour Itinerary旅游线路 138 Supplementary Reading 143 Module Four MICE 145 Unit 9 Introduction to MICE 147 Passage A MICE 148 Passage B Incentive Travel 153 Writing: Other forms in Tourism旅游 其他相关表格 158 Supplementary Reading 161 Unit 10 Canton Fair 164 Passage A Canton Fair 165 Passage B Travel Services for MICE 170 Writing: Tour Contract旅游合同 175 Supplementary Reading 182 Module Five Traditional Chinese Culture 185 Unit 11 Traditional Chinese Culture and Festivals 187 Passage A A Glimpse of Traditional Chinese Culture 188 Passage B A Brief Introduction to Traditional Chinese Festivals 195 Writing: Farewell Speech 欢送词 202 Supplementary Reading 204 Unit 12 Chinese Arts 207 Passage A Peking Opera 208 Passage B Chinese Calligraphy 213 Writing: Tourism Questionnaire 旅游 调查问卷 219 Supplementary Reading 223 参考文献 227 III |
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