新时代商务英语综合教程 学生用书4
| 作者 |
| 王立非 ：李新涛 副：王红雨 谢娟 者：车瑜 秦燕 |
| 丛书名 |
| 出版社 |
| 清华大学出版社 |
| ISBN |
| 9787302530497 |
| 简要 |
| 简介 |
| 内容简介 “新时代商务英语综合教程”由清华大学出版社与圣智出版公司联袂打造的商务英语专业教材，以原教材剑桥商务英语的权威体系为框架，又兼顾中国商务英语专业学生的特点和需求，平衡语言技能、商务文化和商务知识，提升学生的商务英语综合应用能力。 本册书是“新时代商务英语综合教程”的第4本，包含8个教学单元和2个复习测试单元，每个单元围绕一个话题，两篇课文相互联系又各有侧重并配有相应的音频。每个音频都配有二维码，学生可扫码听音。 |
| 目录 |
| Contents Contents Unit1 Work roles 2 Warming up 4 Text A Work roles 4 Business know-how 11 Text B Attending interviews 11 Unit2 Headhunting 20 Warming up 22 Text A Why do people headhunt 22 Business know-how 31 Text B Headhunting 32 Unit3 Entering a market 40 Warming up 42 Text A Doing business in China 43 Business know-how 51 Text B Business practices in China 52 Unit4 Trade fair 60 Warming up 62 Text A Can you afford to miss this year’s Festival of Ceramics 63 Business know-how 69 Text B Replying to enquiries about an exhibition 70 Review Test 1 78 Unit5 Global sourcing 90 Warming up 92 Text A Supplier relationships 93 Business know-how 101 Text B Choosing a supplier 101 Unit6 Business ethics 110 Warming up 112 Text A Ethical practice report 112 Business know-how 119 Text B Ethical issues 120 Unit7 Company reporting 128 Warming up 130 Text A A television report 131 Business know-how 138 Text B Annual reports 139 Unit8 The future of work 146 Warming up 148 Text A The future of work 148 Business know-how 154 Text B Predictions about the future of work 155 Case study Globalisation 162 Warming up 164 Case Marriott’s globalisation 165 Business know-how 172 Analysis Entering the market 173 Review Test 2 180 |
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